Visual Design: Second Level

This week's notes:

310.12: Motion Promos

Motion Examples Social Media Sizes Small Motion Promos Oreo Ben & Jerry’s CBRE Flixel GoPro Transamerica Target Samsung Lowes Dollar Shave Club Airbnb Cinemagraphs Fuller Videos Ryan Jones — Fringe Ryan Jones — ARK Kyo Kim — TIZ Jay Jordan — E3 Lou Fillingham — Britkit Kate Nakamura — Boulder Series Christina Lopus — Stacks…

This week's assignment:

310.12: Final, Pt5

Deliver for Class 13 Fleshed-out advertisements, first pass: please consider context—what’s the most effective brand placement to get the message to your target audience? Design with that in mind. Photographs for your “hero shot” and staging images. Motion piece Script and Storyboards, first pass: write preliminary script and create thumbnails for concept/walkthrough videos. Tie it…

WEEKIN CLASSWHAT'S DUE
01Prelims, Intro to Type
02Critique
Type History & Classification
Editorial, Part 1
03Critique
Talk: Typesetting 1
Editorial, Part 2
04Critique
Talk: Branding
Editorial, Part 3
Midterm Ideation
05Critique
Talk: Brand Guidelines
Midterm, Part 1
06Critique
Talk: Color
Midterm, Part 2
07Critique
Talk: More Typesetting
Midterm, Part 3
08Workshop/One-on-One
Talk: Presenting
Midterm, Part 4
09Midterm PresentationMidterm Presentation
Final, Part 1
10Critique
Talk: Type for the Web
Final, Part 2
11Critique
Talk: Iconography
Final, Part 3
12Critique
Talk: Three Pillars
Final, Part 4
13Critique
Talk: Image Resources
Final, Part 5
14Workshop/One-on-OneFinal, Part 6
15Final PresentationFinal Presentation