- Content dictates form.
The current design trend may not be applicable to what you’re creating…
- Less is more (unless more is).
Corollary: Make the Logo Smaller!
Comprehensive Stylebooks/Standards Manuals
- God is in the details (or, if you prefer, The Devil. Or Isis. Or Buddha. Or Dawkins. Or Whoever…).
Work to your own standard. That standard should be higher than the client’s.