Three Pillars PDF

  • Content dictates form.
    The current design trend may not be applicable to what you’re creating…

Interface Guidelines

Apple iOS Human Interface Guidelines
Google/Android Material Design Guidelines

  • Less is more (unless more is).
    Corollary: Make the Logo Smaller! 

A List Apart: Creating Style Guides

Comprehensive Stylebooks/Standards Manuals

US Bicentennial
NY Transit
Boy Scouts
Barbican Centre

  • God is in the details (or, if you prefer, The Devil. Or Isis. Or Buddha. Or Dawkins. Or Whoever…).
    Work to your own standard. That standard should be higher than the client’s.