Brand Guidelines PDF

Your Brand Guidelines should include:

(examples are from Spotify and Skype)

  1. The brandmark in all its applications (often full color, one-color and reversed)
  2. Color specifications across frequently-used color models (RGB, CMYK, Hex, Pantone—if applicable)
    Screenshot 2014-10-09 10.42.40
  3. Minimum Size

  4. Exclusion Zone / Clearspace requirements for the brand
  5. Screenshot 2014-10-09 10.48.11
  6. Forbidden usages
    Screenshot 2014-10-09 10.42.18
  7. Anything else specific to your branding system
    Screenshot 2014-10-09 10.43.34


Branding sites:

Tech, Social Media, Etc.